The Texas Rangers’ Clubhouse is located within Globe Life Field in Arlington, TX.
The goal was simple: create an environment that motivates players. Working in tandem with Ranger's leadership, the white walls were transformed to create a cohesive, inspiring and ownable brand experience.
Creative Direction
Brand Strategy
Environmental Design
Photography
Copywriting
A key motivational term for the Rangers is the word “kaizen,” meaning “continuous improvement.” To bring that concept to life, we created a large stencil and spray painted the word on a prominent exposed concrete wall in the weight room.
Project Info
This project was completed at O&H Brand Design in collaboration with Brian Owens, Brian McAdams &
Stephen Hurley.
Creative Direction
Brand Strategy
Environmental Design
Photography
Copywriting