Edge Realty Partners is a commercial real estate firm with a presence in Texas and California.

Edge needed to communicate that they're different than other commercial real estate firms. Instead of competition, collaboration is their greatest asset.

Once the strategy was set, a brand refresh was the first step. The identity was crafted in all lowercase letterforms, round and approachable. When locked up with a white border, a distinct visual element was created and used on various applications. As their most visible touchpoint, the website was redesigned from the ground up to communicate their new brand positioning, highlight their people and make searching for properties much, much easier for end-users.

Creative Direction
Brand Identity
Visual Design
UI/UX
Prototyping
Development
Photography