WYNC | Studio 360

A Symbol for the Modern South.

How do you visually represent the modern South? That was the question set forth to us by Studio 360 for their Redesigns series. The task: Create a visual identity for the South that isn’t attached to the controversy surrounding the Confederate flag. The goal wasn’t a replacement for the Confederate flag; it was a new symbol that could appropriately represent the South as it stands today.

Listen to the radio show to hear how we arrived at our conclusions.

 

Creative Direction
Brand Identity
Art Direction
Visual Design
Web Design

 
south-flag.jpg
hat.jpg
bowtie.jpg
shirt.jpg
truck.jpg
 

The Modern Rebel

The word "rebel" reflects a spirit that challenges convention. As part of the rollout of the new visual identity for the South, we envision a campaign that challenges the stereotype of the Southern rebel by highlighting the achievements of individual Southern innovators.

 
 

Project Info

 

This project was created at 70kft.

Designers: Bailey Parkerson, Josh Carroll, Renee Nelson, James Harrison
Creative Directors: Gus Granger, Stefan Reddick
Writer: Daniel Wallace

 

Creative Direction
Brand Identity
Art Direction
Visual Design
Web Design

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