Crystal Creek is an independent, family-owned meat purveyor located in Texas.

With young, chef-driven restaurants as the target market, the goal was to create a brand that felt vibrant, bold and direct, one that honored both the quality of the meats Crystal Creek provides and the dishes being created in their kitchens.

The identity was influenced by retro butcher shops – the main mark draws inspiration from the classic red “Made Fresh Daily” stamps, while butcher paper acts as a backdrop for business cards and other collateral. Steven Noble was hired to produce some custom illustrations to complement the identity.

Creative Direction
Brand Identity
Visual Design
Web Design
Print Production
Development